Partnership Launch Report

Summary
On Nov 24th, 2009 in Shanghai, GBC held the launch ceremony for China HIV/AIDS Media
Partnership (CHAMP) in Kathleen’s 5 at Shanghai Art Museum in Shanghai. The Launch was attended
by more than 120 people from UN agencies, CHAMP members, GBC member companies,
government agencies, NGOs. The Launch was funded by the UNAIDS and organized by Ogilvy PR.
By virtue of this forum, GBC publicized the CHAMP initiative and introduced the three public service
announcements (PSAs) produced for this campaign. GBC and the CHAMP initiative are playing a
critical role in raising the awareness of HIV/AIDS of the Chinese general public and setting up an
example of Public-Private Partnership which mobilizes the government agencies, private companies
and other stakeholders to build synergy in the response to HIV/AIDS in China.

Details
The CHAMP Launch Ceremony was organized by GBC China office on November 24, 2009 in
Shanghai, China. The objectives of the ceremony were to:

  • Publicize the CHAMP initiative to the public, NGOs, companies, government agencies, etc.
  • Promote the CHAMP members which have been involved in the initiative
  • Launch the three CHAMP PSAs produced in 2009

The Launch which featured the three new PSAs consisted of two major events, a press conference and
an evening reception.

The press conference was held at 3.00 to 4.00 pm and was attended by more than 35 national and
international press and media reporters. The press conference was moderated by Mr. James Chau,
National Goodwill Ambassador of UNAIDS China and anchor for CCTV-9. The national and internal
media journalists in the media conference covered most influential health media in China, including
Xinhua News Agency, China News Service, Sohu.com, China Business News, 21st Century Business
Herald, People’s Daily, China Daily, China Youth Daily, Global Times, the Bund, Southern China
Metropolis Weekly, Shanghai Weekly and others. Foreign media were represented by AFP, AP,
Newsweek, and Reuters TV. The panel members in the press conference included:

  • Dr. Hao Yang, Deputy Director-General, Department of Disease Control, Ministry of Health
  • Dr. Bernhard Swartzlander, Country Coordinator of UNAIDS China
  • Dr. John Tedstrom, President & CEO of Global Business Coalition
  • Mr. Kevin Wale, President and Managing Director of General Motors China
  • Actress Qin Lan, Star of the CHAMP’s PSA focused on young women

Full report ready for download